The Beachhead Sales & Marketing Programme

Achieving revenue and market share growth year-on-year, sustainably

Target: Business owners, senior managers, sales & marketing staff (Company size: 1 – 50 FTEs).
Objective: Support to fully define long-term vision of success, mission & purpose, core values, growth strategies and to achieve business goals.
Target: Business owners, senior managers, sales & marketing staff (Company size: 1 – 50 FTEs).
Objective: Support to fully define long-term vision of success, mission & purpose, core values, growth strategies and to achieve business goals.
Approach & Structure: 
  • 4 X Half-day workshops – 2hrs Business training (learning) and 2hrs business planning (developing) each - covering all business areas
  • 4 X monthly 2-hr (or 8 X fortnightly 1-hr) one-to-one follow-ups (Implementing & achieving) in-between the individual workshops.
Business Training (Personalised 1-to-1 Training with customised workbook, tools & templates - Learning):
  • Marketing fundamentals, Brand strategy; reviews of product, service and company profile
  • Market research, customer surveys and customer profiling
  • Commercial feasibility & cost-to-benefit analyses
  • Distribution channels and sector development planning
  • Sales planning and targeted account management, including strategic partnerships & relationship management
  • E-commerce
  • Community outreach initiatives. 
Business Planning (Planning & implementation - Achieving):
  • Identify and analyse growth target markets (regional, national, international and e-commerce)
  • Do market research, customer profiling and surveys
  • Design product / service definitions aligned with target market and customer demographics
  • Do strategic marketing planning including brand strategy and online marketing and sales
  • Develop effective Retention and new business Acquisition growth strategies
  • Plan & grow distribution channels and sector development; plan for community outreach initiatives
  • Perform relationship management and strategic partnership management.
Key outcomes and tangible benefits:
  • Having a Marketing Plan, a Sales Plan (including Pipeline & Strategic Partners) to implement to achieve business growth consistently and sustainably
  • Ability to better identify & plan for the right opportunities
  • Ability to plan and execute Retention and Acquisition growth strategies
  • Ability to identify and implement Strategic Partnerships
  • Achieving greater market share, customer lifetime value and profitability
  • Being more engaged with customer base to enhance customer lifetime value through loyalty and repeatable business.
Cost of Programme: $7,500 plus GST (Programme duration up to 8 months) 

Our core seven services

Programmes structure and approach